講演会 / Special Lecture: Returning to Culture: Rethinking Methodologies for Platform Research in the Age of Timeline Mediaを開催しました

2026年1月13日に三田キャンパス東館G-Labにて、ロンドン大学東洋アフリカ研究学院（SOAS）のDr. Marcus Gilroy-Wareによる講演会が行われました。安形麻理文学部教授による挨拶に続き、徳永聡子文学部教授兼X Dignityセンター共同代表による司会のもと、TikTok、Instagram、YouTubeなどに代表されるSNSを「タイムラインメディア」という概念を導入して分析することをテーマにお話しいただきました。大学院生、学部生、教員など幅広い聴衆が集まり、講演後には活発な質疑応答が行われました。これは、SOASと文学研究科によるデジタル・ヒューマニティーズの研究および教育に関する連携の一環として行われたものです。
group photo
写真：慶應義塾広報室 / Photo: Office of Communications and Public Relations, Keio University
Event Report: Special Lecture by Dr. Marcus Gilroy-Ware (SOAS, University of London) On January 13, 2026, a lecture by Dr. Marcus Gilroy-Ware from the School of Oriental and African Studies (SOAS), University of London, was held at the G-Lab in the East Building of Mita Campus. Following opening remarks by Professor Mari Agata (Faculty of Letters), the session was moderated by Professor Satoko Tokunaga (Faculty of Letters / Co-Director of the X Dignity Center). Dr. Gilroy-Ware spoke on the theme of analyzing social media platforms such as TikTok, Instagram, and YouTube through the conceptual framework of “Timeline Media.” The event drew a diverse audience of graduate and undergraduate students as well as faculty members, leading to a vibrant Q&A session. This lecture was organized as part of the ongoing collaboration between SOAS and the Graduate School of Letters in research and education within the field of Digital Humanities.

講演会の概要は以下の通りです。/ Event Overview:
講演タイトル: 文化への回帰：タイムライン・メディア時代におけるプラットフォーム研究の方法論を再考する / Lecture title ：Returning to Culture: Rethinking Methodologies for Platform Research in the Age of Timeline Media
講師 / Lecturer：Dr. Marcus Gilroy-Ware（Senior Lecturer, Creative Digital Media, SOAS, University of London）

  • 日時：2026年1月13日（火）16:30-18:00 / Date & Time: Tuesday, January 13, 2026 | 16:30–18:00
  • 会場：東館6階　G-Lab / Venue: G-Lab, 6th Floor, East Building, Mita Campus
  • 使用言語：英語 / Language: English
  • 無料・申込不要：直接会場にお越しください / Admission: Free, No registration required
  • 主催：慶應義塾大学大学院文学研究科およびロンドン大学東洋アフリカ研究学院（SOAS）による共催 / Jointly hosted by the Graduate School of Letters, Keio University, and SOAS University of London
  • 後援：慶應義塾大学X Dignityセンター / Supported by the Keio University X Dignity Center
  • 地域中核・特色ある研究大学強化促進事業(J-PEAKS)の一部として開催されました。 / This event is held as part of the Program for Forming Japan’s Peak Research Universities (J-PEAKS).
概要 / Abstract：
This talk challenges the persistent binary between quantitative and qualitative methods in digital platform research, arguing that the study of platformed media requires an interdisciplinary reorientation grounded in cultural analysis. Drawing on my work developing the ACSMC (Algorithmically Curated Sequential Media Consumption) framework, I explore how the “timeline” – a sequential media consumption architecture exemplified by platforms like TikTok, Instagram, and YouTube – is simultaneously a site of economic extraction, cultural meaning-making, and neurological engagement. While quantitative approaches remain vital, their normative dominance often obscures the lived, affective, and symbolic dimensions of timeline media. I propose a return to interpretative methods and interdisciplinary analysis as a way to recalibrate our methodological toolkit in light of the structural opacity of platform data, the symbolic texture of digital content, and the embodied rhythms of platform use. This disciplinary and methodological pluralism invites researchers to treat the digital not only as a statistical object or fixed circuit but as a dynamic cultural and political artefact, whose complexities exceed the remit of any single disciplinary lens.
This event is held as part of the Program for Forming Japan’s Peak Research Universities (J-PEAKS). SOAS University of London is the participating institution in J-PEAKS.

最終更新: 2026/01/19/ 03:01